Physical therapy marketing is more than going door-to-door to physician offices.  Actually,  going door-to-door and pounding the pavement is NOT fun, and it can be very demeaning.  It's also very expensive.  Your time is valuable, don't forget that.

THERE IS A BETTER WAY.

So how do you generate new patients then?

IMPORTANT:  If you truly want to know, read this entire page.

THE TRUE STORY

Back in 1998, when my first practice was failing, everyone including consultants, teachers, family and friends, told me I needed to visit physicians.

So I did.

My practice failed anyways. 

I had to close my doors and I was heart-broken.  It took me 2 and 1/2 days to load up the huge Penske truck with all my belongings (equipment, tables, devices, and more).  I was dirty, sweaty, tired and sore. 

I never wish this kind of failure upon anyone.

After saying goodbye to my first try in the real-world, my first baby, I got into the Penske truck and started up the engine.  The only problem was I didn't know where I was going.  I didn't know what I was going to do.

It was a pivotal moment in my life.

After long and hard contemplation (as the truck was idling), I made a decision . . . I MUST try again.

(Stay with me, I'm going somewhere with this.)

I decided to try again BUT this time, I was going to DO THINGS DIFFERENTLY.

Going door-to-door led me to failure, so THIS TIME I was NOT going to leave my office (is what I told myself).  "What did I have to lose?"

"How do you grow a practice without leaving your office?"

YOU CAN.  I DID.

What happened next, in the journey of growing my second practice--without leaving my office--was nothing short of a miracle (for me).

I began discovering things I never knew existed.  I began achieving results that I never dreamed possible.

Let me share with you what I did AND what I learned.

1) I learned you can develop a relationship with a physician without EVER meeting them.

2) And if you send the RIGHT MESSAGES, they will send you patients in return.

3) One of the best ways to send messages to a physician or their office person (in many cases it's not the physician who does the referring) is by FAX.  They might check their mail 3x per week, their email twice per week, but their fax...20x a day!

Just a few samples... Sample 1, Sample 2

Be careful NOT to send the WRONG things. They will get annoyed.  Send the right, and they'll be glad!

4) I also learned that getting patients to bring in another patient with them on their next visit is THE BEST way to build your business quickly.

5) Your front desk person can make or break your business!

There is so much more I wish I could share with you here but it's better if you take my 2-day course. I even go over INTERNET MARKETING that some practices are using to explode their practice.

The course offers a 100% money-back guarantee, you have nothing to lose.

You might be the best clinician with the greatest manual skills but without enough business coming in through your doors, you won't make it.  It's sad but I've seen this happen.  You might know everything there is to know about billing and collections but without enough business you will ultimately have to close your doors.

What do you do now to improve your marketing?

First of all, let me start by saying that you, the owner, the PT, cannot do it all. The amount of things involved in running a physical therapy business, even a small one, can be quite a lot. All the way from treating to cleaning, marketing to advertising, to accounting to billing, to training to advertising, to hiring to bookkeeping, you can NOT do it all.

It literally takes a minimum of 3 people (wearing 7 different hats) to adequately do all the things necessary to EFFECTIVELY grow a successful physical therapy private practice (Not all practices are successful, by the way).  If you don't have enough revenue to hire more people than you have to FOCUS on the most important tasks and go from there.

Here is a quick list of the most important physical therapy marketing tasks for a private practice.

But before we continue, there is an important message below...

IMPORTANT:  Getting patients to call or come in is ONLY half the battle.  You MUST know how to CONVERT them!  Training your receptionist on what to say, how to say it, and when to say it, makes the difference between a hugely successful practice and a suffering one.

1. Have something exciting to say. And it can't be "I'm good with my hands." It's not exciting enough. Most every therapist is good with their hands in the patient's eyes. Instead, do something such as create a special technique, name it, and build a reputation with it. Develop a special program specific for a body part or diagnosis.  Such as elbow injuries, neck, back, etc.  Name it and create a demand with it.  We can help you develop something VERY EXCITING based on your interests, skills, and geographic location!  Just contact us at www.IndeFree.com and we'll show you ways to take advantage of social media and internet to get new patients with very little cost!

2. Advertise it. There are many affordable ways to accomplish physical therapy advertising that have a high return on the money spent. We can help with this.  Just call us at (800) 801-4511.

3. Promote it.  Create a brochure that details your special message and start a class or "Open Clinic" that gives your community a taste of it, then ask them to give your brochures to friends, family and physicians. This spreads more quickly than you think!

4. Sell it. Charge a one-fee, all inclusive price to gain access to it. Do NOT charge per treatment but per goal met such as a 60-day program for $599 and at the end of care they will walk away being able to sleep through the night pain-free, run pain-free, etc. Make it a fee-for-service program. If they wish to use insurance they can attempt to get reimbursement on their own (you give codes).  Take a private practice course to get the step-by-step training on how to explode your private practice.

Let other tasks wait or delegate them to others.  Don't waste your time on things that do not generate new business.  You are the CEO of your business.  Do your job; and let others do everything else.

IMPORTANT:  Schedule two hours per week on a specific day to get started on the above tasks.  This is one of the $300-$1,000 per hour tasks that absolutely NEED to be done.

And when done, generating business will be easier to automate. If you have a good product like one mentioned above you can eventually automate new business flow. The alternative is to SIT-n-WAIT for physicians to "send" you patients...which may take time.

Less than 5% of people who would benefit from physical therapy services actually get referred for it by physicians. You can tap into the other 95% if you you have something exciting to offer, and get their attention!

IMPORTANT:  Getting patients to call or come in is ONLY half the battle.  You MUST know how to CONVERT them!  Training your receptionist on what to say, how to say it, and when to say it, makes the difference between a hugely successful practice and a suffering one.  We can help you train for maximum conversion.

Learn all the secrets and steps to private practice success by enrolling in a course near you.  Do it now, your future is waiting!